Product Leadership Masterclass
Owning the Outcome from Roadmaps to Results
A co-production by
Koers&Koffie × Noblahblah
You don’t own the team.
You are still expected to deliver the results.
This masterclass is for Product Managers, Product Leads and Heads of Product who are accountable for outcomes in complex organizations.
Where priorities shift, dependencies multiply and agreement does not guarantee action. This masterclass focuses on what it takes to create movement, commitment and clarity in that reality.
What they don’t tell you about product leadership
Not because you don’t know what needs to happen. But because the people who need to move with you have their own priorities, their own pressures, and no formal obligation to follow your lead.
That’s not a framework problem. It’s the reality of leading without authority.
And no nobody prepares you for it.
One day. Four blocks.
Designed for the moments where product leadership actually breaks down. Not the theory, but the conversations, the decisions, and the moments where you have to make things happen without formal authority.
You leave with tools you can use in Monday’s stakeholder meeting. Not concepts to file away.
Built for the organisation you actually work in
Real Product Leadership
We work with the situations Product Leaders actually face: shifting priorities, conflicting objectives, fragile alignment and responsibility without formal authority.
From alignment to commitment
This is not about better plans. It’s about turning agreement into action: across teams with different goals, pressures and incentives.
A distinctive combination
Koers&Koffie brings deep Product Management and strategy experience in complex technology environments.
Noblahblah adds sharp expertise in persuasion, executive communication and helping ideas land with people who matter.
What it really takes to lead product
People
You don’t bring a product to market alone.
Every stakeholder has a stake, a perspective, and a priority that isn’t yours. The product leader who understands that and knows how to work with it gets further than the one with the best roadmap.
Persuasion
Agreement feels good.
Commitment delivers results.
Getting people to actually move in the same direction, across functions, across agendas, across competing pressures, is a skill. One that can be learned.
Proactive
Surprises are expensive
If you’re not creating clarity early, you’re managing confusion later. Surface the risks. Force the decisions. Keep everyone working from the same picture before the situation forces your hand.
What you work on
01
Navigating Shifting Sands
Priorities change. Constantly. This block is about staying grounded and keeping your team moving when the ground shifts beneath you.
02
Managing People You Don’t Manage
You need people who don’t report to you to act on your priorities. This block is about making that happen without formal authority and without burning relationships.
03
Selling Your Value
Your work is only as effective as the people above you understand it. This block is about communicating impact in a way that lands with leadership.ution visible.
04
Landing the plane
Pressure is part of the job. This block is about holding your position, making the call, and bringing it home when it counts.
Meet the trainers: a distinctive combination of Product Leadership and persuasion
Most Product Leaders know what needs to happen. This combination focuses on making it actually happen. Koers&Koffie brings Product Leadership depth. Noblahblah brings the ability to make ideas land. Together, this turns alignment into commitment and plans into results.
Xaviera Reynhout
Founder of Koers&Koffie
Xaviera brings over 20 years of experience in Product Management within high-tech B2B environments. She works at the intersection of R&D, Marketing and Sales, helping organizations translate complexity into clear direction and actionable product strategy.
Her focus is on strengthening Product Management as a business function — connecting customer insight, performance data and strategic decision-making to real outcomes.
Howard Dean Lettinga Jr.
Co-founder of Noblahblah
Howard is an expert in executive communication, persuasion and presentation. He helps leaders get results by making their message land — not just in content, but in how it is delivered.
His work focuses on influence without authority, helping professionals communicate with clarity, confidence and impact in complex organizational environments.
What Our Customers Say
This course has already been attended by Product Leaders from companies like Philips, Canon, Legrand and Itho Daalderop. Hear how they have experienced the quality and value of our Masterclasses personally
“This isn’t a typical product management course—by blending the content with a strong focus on communication, it delivers surprising insights.”
Colette van Dijck
6 March 2026
International Product Marketing Manager Wide Format at Canon
“Thank you so much for the masterclass today. It was a beautiful combination of the tools and mindset that we as a product team truly need right now, nicely alternated with short and powerful exercises. A very strong morning.”
Christophe Debrabander
17 March 2026
Manager Product & Engineering at Itho Daalderop
The Product Leadership Masterclass holds up a mirror to help you become more successful in product management through relatable scenarios.
It was very valuable to me!
Boudewijn de Graaf
6 March 2026
How do you want to develop your Product Leadership?
Join a mixed group of Product Leaders
Step outside your own organization.
• Work through real situations with peers from completely different companies and industries.
• Fresh perspectives, honest conversations.
• A network you actually want to stay connected with
Bring this into your own team
Work directly on your products, your market, and your current challenges.
• Honest conversations your team should have but rarely makes time for.
• Step away from the day-to-day, align on the bigger picture
• Leave with insights you can act on the very next day.
Step away from the day-to-day.
Align on the bigger picture.
Move forward with clarity.
Next session
11 June 2026, 9:30 – 16:00
Next Nature Museum, Evoluon. Noord Brabantlaan 1A, 5652 LA Eindhoven
Small group (8-10 persons) to ensure depth and real interaction
€899,- (excl. VAT)
Previous sessions
Delivered to Product Leaders from companies including Philips, Canon, Legrand and Itho Daalderop.
Sessions held at:
Next Nature Museum, Evoluon — Eindhoven
DeManufactuur — Venlo
Take Action Now
Ready to step out of alignment discussions and start driving outcomes?
Limited group size to Limited group size to ensure interaction and depth.